Discovered this product from an instagram ad, saw how cheap it was and all of the great reviews and gave it a try. I have straight, blonde hair, not much curl at all so I wasn't sure how it would turn out. I washed my hair, used a ton of detangle/conditioner spray and the purple came out so good. My hair was a little hard, but with a little more conditioner added I was able to even curl it after blow drying. Best part is it's temporary, so during the week I can go back to my "normal" hair color for work and weekends I can do my hair however I want. I am obsessed and will definitely be a return customer!